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Browsing by Subject "gender"

Browsing by Subject "gender"

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  • CONSUMER DIFFERENCES IN MOTIVATED CONSUMER INNOVATIVENESS AND GLOBAL IDENTITY 
    Tanrikulu, Ceyda (MARKETING AND MANAGEMENT OF INNOVATIONS / SUMY STATE UNIVERSITY, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITY, 2022-03)
    One of the main reasons for failure in sustainable marketing and innovative products is the lack of an adequate understanding of consumer wants and needs. Understanding the issues of motivations for innovativeness and ...